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Welcome

Welcome

OUR VALUE PROPOSITION

In a marketplace where success is defined by an organization’s ability to foster one-to-one relationships, corporate events offer an extraordinary opportunity to study the target audience. In the words of one marketer whom we work with, “events are a goldmine.” The audience research programs that we design and implement help our clients to determine:

  • The impact of strategy on the way that customers perceive the brand
  • The impact of corporate communication on customer purchase plans
  • Whether or not the event successfully meets the needs of the attendees
  • How to increase the long term value of the event by ensuring that it remains relevant to customer needs

As a result, our clients are better able to advance their objectives, and demonstrate the contribution that the event portfolio makes to the topline.

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OUR PROGRAMS

Audience Metrix is a marketing research firm that specializes in conducting primary research at corporate events. We design and implement customized research programs that provide unique insights and enable event sponsors and managers to demonstrate success. Learn more…

ABOUT US

Our interdisciplinary approach combines deep experience in statistical analysis, marketing management and live event production. We are a small hands-on team, and our principals are intimately involved in every engagement. Learn more…

OUR CLIENTS

Our clients are high-profile IT companies for whom large corporate events are an essential part of the marketing mix. Over the past 20 years we have also had extensive experience conducting on-site research for associations and commercial tradeshows. Learn more…