Warning: Creating default object from empty value in /home/ckwrites/public_html/audiencemetrix.com/wp-content/plugins/download-manager/modules/canonical-url.php on line 148
What are the considerations to implementing an event measurement program? Continue reading " />
Share
Image for AudienceMetrix.com

Enabling corporate event sponsors and managers to demonstrate success

What are the considerations to implementing an event measurement program?

The biggest challenges in our experience are coming up with a program that meets three distinct needs.

  1. The program must capture data that is important to the entire organization. Put another way, it has to cross stovepipes. And go upstairs.
  2. The data has to be easily understood. This starts with things like using standard nomenclature, and also includes how the data is captured and reported. So apples and apples.
  3. A useful program integrates data from multiple sources that already exist – things like registration data and session evaluations can be combined with various survey instruments to provide a much more complete picture of where the event is successful and where it needs to improve.
Print Friendly, PDF & Email

Posted in: Program Design

Share this post with others

Don't miss a post. We deliver!


Got an idea for a post?

Next post: