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Enabling corporate event sponsors and managers to demonstrate success

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One does not have to spend many years in the event business to know that there is a well established rhythm to the process. It goes something like: book the site, book the hotel, book the talent, book the crew, … Continue reading

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AUDIENCE METRIX LAUNCHES FIRST GLOBAL EVENT MEASUREMENT BEST PRACTICES SURVEY Taos, NM (May 31, 2012) Audience Metrix, a market research firm specializing in corporate event research, today announced the first annual Event Measurement Best Practices Survey (EMBPS) for corporate event … Continue reading

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It s been an interesting and busy couple of weeks. We ve been putting the finishing touches on a survey for one of our key accounts. In preparation, we did a series of interviews with account executives about why their … Continue reading

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All of us at Audience Metrix are delighted to be launching the first global Event Measurement Best Practices Survey (EMBPS) today. After 35+ years in the event business, we can tell you with confidence that one of the particular challenges … Continue reading

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This is the last post in our Corporate Event Measurement Best Practices series. In our first post, we looked at the need to move event measurement programs from quantifying what happened at the event, to analyzing the impact of the … Continue reading

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This is the third in a series of posts exploring the best practices that underlie successful event-based corporate market research programs. We offer these up to help you to assess the “health” of your own programs. In our first post, … Continue reading

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  This is the first in a series of posts exploring the “fundamentals” that underlie every successful audience research program. We offer these up to help you to assess the “health” of your own programs. Kevin, a founding partner here … Continue reading

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Many of the people I talk to who are involved in corporate event production, are quick to say, “why measure…?” I hate to generalize, but usually the more closely they are involved with the operational aspects of the event, the … Continue reading

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