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Enabling corporate event sponsors and managers to demonstrate success

The successful event

In our first post, we offered up our belief that ROO and ROI need to be measured separately because they provide different data about different aspects of the event.  In our second post we began by stating that ROO is … Continue reading

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As we discussed in last weeks post, Part One: Should You Measure ROO and ROI Separately?, there are a lot of reasons to separate ROO and ROI measurement. One can argue that ROO measures how well Marketing achieved its goals, … Continue reading

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Recently we were catching up with an old colleague. He is a senior marketer and in our correspondence he made the comment that “ROI and ROO for events can always use a closer look, as uncomfortable as that may get … Continue reading

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Why is it that the various stakeholders involved in developing and supporting customer facing events don’t share what they know? Why is it that customer insights are neatly segregated according to the precise lines of an organization chart… that looks more … Continue reading

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                                                                                … Continue reading

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The unsung heroes of many corporate events are the sponsors, partners and exhibitors (collectively exhibitors) who pay for the privilege of creating your show floor. Their staffs, displays, door prizes and enthusiasm – to say nothing of their financial contributions … Continue reading

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